Haley Mohnacky, a senior Sport Management major from South Bend, Indiana, spent her summer as a marketing and promotion intern with the South Bend Cubs, the High-A affiliate of the Chicago Cubs.
During her internship, Mohnacky supported the planning and execution of the team’s social media strategy across TikTok, Facebook, X, Instagram, LinkedIn and YouTube. She also assisted with community programs, helped produce and oversee game day promotions, created marketing graphics and player-focused content and completed sponsorship proof-of-performance reports.
In addition, Mohnacky produced and distributed the team’s newsletter throughout the season and fulfilled her capstone project by leading a theme night.
“This internship has provided me with invaluable experience in the world of professional sports,” said Mohnacky. “From creating content with players to engaging with fans and leading our promotions crew on game days, I’ve gained a deeper understanding of how essential a strong, unified team is to success in this industry. One of my biggest takeaways is the importance of maintaining a strong work ethic, staying adaptable and making the most of every opportunity. I am truly grateful for this experience and look forward to seeing where God leads me as I approach graduation in the spring.”
