GREENVILLE, S.C. (May 2, 2017) – The Bob Jones University (BJU) Vintage staff announced today the 2017 yearbook is dedicated to Larry Jackson, for his many contributions to BJU as a graduate, supporter, board member and board chairman.
Jackson has been associated with BJU since he was a few months old. His parents moved from Durham, North Carolina, to Cleveland, Tennessee, to become employees of Bob Jones College. He was a year old when his parents relocated to Greenville where the college became Bob Jones University. Jackson earned a BS in cinema production in 1968 and an MS in cinema production in 1971 both from BJU. In 2000, he was honored by the BJU Alumni Association as “Alumnus of the Year.”
Jackson has served as a member of the Board of Trustees since 1982 and has served on the Board’s seven-person executive committee for nearly 14 years. In 2013, the Board unanimously confirmed its executive committee’s selection of Jackson to serve as Board chairman, a position he held until October 2016.
Through his term as Board chairman, Jackson skillfully shepherded the University through governance changes, including the election and investiture of a new president. He continues to serve on the executive committee, providing helpful and wise counsel to the president and other executives.
Jackson may be best known for his over four-decade career in the marketing industry which began when he joined Ford Motor Company’s Public Affairs Department. In 1980, he and fellow BJU graduate Sam Dawson formed Jackson-Dawson Marketing Communications in Detroit, serving the major automotive companies. In 1985, he relocated to Greenville and opened a second Jackson-Dawson office, which today is Jackson Marketing Group.
Jackson is a husband, father and grandfather. He and his wife, Betty, reside in Seneca.